Rémy Cointreau at the 4th CIIE in China
9 November 2021
Rémy Cointreau participated in the CIIE (China International Import Expo) for the second time, presenting all its exceptional spirits brands, including new additions to the portfolio such as Champagne Telmont. This event not only reflects Rémy Cointreau’s long-term commitment and consistent focus on the Chinese market, but it also conveys its determination to continuously bring more high-quality products and services to Chinese consumers.
Rémy Cointreau’s CIIE booth is designed to showcase our core values: Terroir, People and Time. All of the Group’s brands in China, including the legendary LOUIS XIII, Rémy Martin, Telmont, Cointreau, Bruichladdich and The Botanist were presented together, highlighting the Group’s rich portfolio. During the exhibition period, a series of tasting activities were also held at the booth, inviting guests to toast together with Rémy Cointreau.
Within a few days, the Rémy Cointreau CIIE booth got thousands of visitors, including industry leaders, government officials, media people and many industry partners. On November 6th, we were honored to welcome Mr. H.E. Laurent Bili, French Ambassador to China. After the onsite visiting and tasting, guests were able to get a deeper understanding of Rémy Cointreau’s values and commitment to sustainability.
On November 7th, Rémy Cointreau launched five new products on the market, officially introducing Telmont Réserve Brut, Telmont Réserve Rosé, and Blanc De Blancs Vinothèque, Bruichladdich Black Art 9.1 and Bruichladdich Octomore 12.1 to the Chinese consumers with the respect to CIIE. The launch event was livestreamed by CCTV nationally.