“Today, the whole world is in good spirits.”
The second year of implementing our strategy to move upmarket is a success, helped by a favorable environment in our main markets.
The year 2016/2017 has proved to be an important stage in our transition to the world of luxury, with the opening of our first store. This store heralds a privileged relationship with our clients, who have become true specialists in search of exception.
Thanks to the remarkable commitment of our teams, our ranges have continued to develop upwards. Our product family has also expanded to include two new and very promising acquisitions in the area of single malts, which pave the way to further acquisitions. They are strictly consistent with our values in the long term: terroir, people and time.
Lastly, the strong recovery in the Asian market, combined with the solid performance of our brands in the United States and Africa, has supported our ambition: becoming the world leader in exceptional spirits.
The medium-term Rémy Cointreau strategy is clear: To become the world leader in exceptional spirits.
Each brand has a specific task within the group portfolio, and must adapt its business model to this particular goal in terms of product, distribution and communications. Growth drivers vary among the brands, but all seek to reinforce the emotional bond with their customers. To achieve this, we must develop a direct, personal link through increased media and digital investment, educate during private events, led by our brand ambassadors, and foster loyalty through the development of specific schemes and CRM.
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