Cointreau, sponsor of the first short film by Laëtitia Casta
19 May 2016
Cointreau is delighted to be acting as sponsor for Laetitia Casta at the Critics' Week as part of the prestigious Cannes Film Festival. "En Moi" (In Me), the first short film by the actress Laetitia Casta; was chosen by Thierry Frémaux and Charles Tesson, and will the focus of attention at the closing evening of the Critics' Week on May 19th, alongside films by Sandrine Kiberlain and Chloé Sévigny.
Since it was founded in 1875 by Edouard Cointreau, who was himself inspired by his wife and muse Louisa to create the orange peel liqueur that was to bear his name and become an iconic feature of the cocktail world, Cointreau has been a patron to the arts and creative projects. Edouard and Louisa Cointreau were themselves passionate patrons of art, music, opera, ballet and cinema… With an avant-garde outlook, they turned to the Lumière brothers in 1899 to create one of the world's first-ever cinema advertisements. Louisa was, furthermore, to be distinguished by the leading French authorities as of 1929 for all the support she provided to women wishing to be productive and successful in the artistic field. During a history of more than 165 years, Cointreau has thus been able to help many artists from very different fields to explore their creativity both in France and internationally.
"Laetitia Casta is a passionate, determined, daring woman. Her talent is unlimited, her creativity unparalleled. Her unique authenticity is a precious gift. For us, it is an honor and we are simultaneously very happy, moved and proud to be able to sponsor Laetitia, and to see her at the Critics' Week," comments Maud Rabin, former Communications and Image Director at Cointreau.
Laetitia Casta's short film "En Moi" will be premiered at the closing evening of the Critics' Week.