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Our strategy
Interview
Chairwoman of the Board
MARIE-AMÉLIE DE LEUSSE
“A year marked by tremendous collective spirit despite a complex environment”
Strategic vision
To become the world leader in exceptional spirits
The medium-term Rémy Cointreau strategy is clear: To become the world leader in exceptional spirits.
- To affirm the unique positioning of each of our brands.
- To fast-track growth-driver brands.
- To develop a special emotional bond with our customers.
- To optimize the distribution network in line with the development of the brand portfolio.
- To boost group agility and responsiveness.
- To make CSR a cornerstone of Group strategy.
Each brand has a specific task within the group portfolio, and must adapt its business model to this particular goal in terms of product, distribution and communications. Growth drivers vary among the brands, but all seek to reinforce the emotional bond with their customers. To achieve this, we must develop a direct, personal link through increased media and digital investment, educate during private events, led by our brand ambassadors, and foster loyalty through the development of specific schemes and CRM.
Financial year 2024-25
Sales (in euros)
1194.1 M
Current operating income
304.4 M
Current operating margin
25.5 %
Net profit - Group Share
184.8 M