Strategy

In tune with our values

A remarkable year has followed one that was equally outstanding: the Group continued to grow across all continents with marked consistency. This resulted from a strategy which has focused on a constant search for perfection, and has proved its validity. This unceasing quest for excellence is particularly demanding when applied to innovations, which have increased over the course of the financial year. This year we also acquired Bruichladdich, a prestigious whisky, which we incorporated within our brand portfolio: it is recognised as a brand which has character and a great history, fully in keeping with the values that inspire us and drive us forwards.

Christian Liabastre,

Executive Vice President Brands Strategy and Development