Working at Rémy Cointreau since September 2021
Current position: Senior Marketing Manager France
Based in Paris

Can you tell us about your career path and your profession?
I entered the wine and spirits industry almost 10 years ago, starting with Chile’s leading wine exporter, where I was responsible for the Asia Pacific region, based in Santiago de Chile. I then joined a major French wine and spirits group, where I worked for three years holding business development and marketing roles, first in Paris, then in New York. I joined Rémy Cointreau in 2021 as International Brand Manager for St-Rémy during three years, before moving into my current role as Marketing Manager, overseeing all the Group’s brands in the French market.

What motivated you to change role?
I wanted to return to my “first love” with a role closer to the field and to the sales teams. The position of France Marketing Manager matched all my expectations: a comprehensive view of all the brands in our beautiful portfolio, varied responsibilities in marketing, communication and support for the central and field teams, as well as the satisfaction of seeing projects come to life in our home market.

What are your daily tasks?
My responsibilities are extremely varied, and that is what I love about my job: I work with our distributor and sales teams to develop and execute our marketing programs across the different brands, bridging the gap between the global strategies and their implementation in the market. My role is to ensure the high-quality execution of our initiatives, contributing to our brands’ performance. We develop plans aligned with consumer expectations and market realities, aiming to elevate our portfolio across the French market.

Why this attachment to the wine and spirits sector?
I always thrived in the wine and spirits industry! True to the values ​​of the Rémy Cointreau group, I appreciate this connection to terroirs, the people’s savoir-faire, and the influence of time. Understanding the impact of a plot of vines, of a variety of grain, of the climate on the finished product; smelling an eau-de-vie straight from the still or tasting a spirit aged in casks for decades; meeting the women and men to whom we owe these exceptional products and seeing the sparkle in our consumers’ eyes when we share these stories.

What do you like about Rémy Cointreau?
We are fortunate to work with a portfolio of exceptional spirits, crafted with unique craftsmanship. Furthermore, Rémy Cointreau is both a family-owned group with great values, ​​and a global company with strong ambitions in our various markets. I appreciate this international dimension; a Group rooted in France, rich in its teams and distilleries across the globe.