Working at Rémy Cointreau since July 2011
Current position: GTR Marketing Manager
Based in Geneva
3 skills to work in your team: Being client centric, teamwork and trying new things!

What does your job as GTR (Global Travel Retail) Marketing Manager entail?
My job is a hybrid of trade marketing & brand marketing.

On the trade marketing side, I act as the bridge between brand marketing, commercial and customers. I develop the marketing strategy for GTR EMEA at both regional and customer levels, ensuring it aligns with our Group and brand values while adapting to specific customers to unlock new opportunities. I work closely with commercial, finance, visual merchandizing and retail teams to ensure our yearly strategy is well planned and delivered – from activations, merchandising to daily communication.

On the brand marketing side, I manage METAXA and St Rémy in GTR worldwide, ensuring brand strategies are tailored to the travel retail environment.

I’m also lucky to lead a great team of trade marketeers, my role is to coach, motivate and support them in their career growth.

Your journey at Rémy Cointrea

What are some key strategic moments in the year for GTR?
There are many highlights throughout the year.

Normally after summer holiday, we kick off customer strategy meeting in September to present upcoming strategies, novelties and marketing initiatives in new year. In early October, GTR will have an intense but memorable 1 week in TFWA Cannes (Tax Free World Association exhibition – a duty free and travel retail’s yearly global summit), showcasing brand projects in our amazing Rémy Cointreau booth and discussing opportunities with customers.

Customer negotiation usually follows Cannes and can last 2-3 months. At the same time, there are marketing activations in Travel Retail all year long, mainly focused on summer season, end of year & Lunar New Year celebration. Each of these can take months of planning and execution.

That’s what keeps travel retail exciting and never boring!

What has been your favorite memory working in the company, so far?
No doubt, it’s the people.

I feel inspired and motivated everyday by the passion, collaboration and support of my colleagues. It’s the people who make the difference.

It has been a little over 15 years since you joined our Group. What appealed to you in the first place and what keeps you motivated today? 
I joined Rémy Cointreau Greater China as a marketing intern 15 years ago, with no prior experience in marketing or the industry. Starting from scratch and learning everything step by step was an incredible journey. After my internship, I had the opportunity to start my career here. It has been a good match!

What keeps me motivated is working alongside so many talented people, learning from them and to witness how our brands have grown over the past few years. From launching exciting campaigns to driving innovation, while always upholding the highest quality standard, there’s a deep sense of pride in working with such an exceptional portfolio.

You have held various positions in the company in the field of marketing. Can you share your thoughts about internal mobility?
Internal mobility is a great opportunity to grow within Rémy Cointreau.

Personally, I’m very grateful for the opportunity. It allowed me to learn new skills and discover new perspectives while staying true to the company culture I value.

You moved from Shanghai to Geneva to join the GTR team. How did this work out for you?
Moving from Shanghai to Geneva to join GTR team has been an incredible experience.  It was, of course, a big change culturally and professionally, but it gave me the chance to grow, adapt and to learn in new ways.

What would be your advice to someone who wants to follow the same kind of career within Rémy Cointreau?
Love what you do and take ownership of it. Be open to sharing your vision and career with your manager and Talent teams. And never stop learning new skills, they always pay off.