Working at Rémy Cointreau since: March 2014
Current position: Market Insight and Education Manager
Based in: Shanghai

Three skills needed to do your job?
1. Strategic Analytical Thinking: Developing intelligence capabilities to inform data-driven decisions through market, trend, and competitor profiling.
2. Empathetic and Transformational Leadership: Leading, coaching, and empowering a diverse team to enhance brand knowledge, advocacy, and execution quality.
3. Influential Communication: Delivering comprehensive brand education and training to all stakeholders using optimized materials and inspiring storytelling.

As Market Insight and Education Manager, what are your main missions and objectives?
My main missions and objectives include:
– Market Intelligence: Profiling the market and competitive environment, identifying trends, and providing strategic insights through ongoing market and competitive observation and reporting.
– Education & Ambassadorship: Leading and developing the Brand Ambassador team to enhance brand knowledge and consumer engagement through education, training initiatives, and events for all stakeholders.

How do you cope with difficulties?
As a Market Insight and Education Manager, I cope with difficulties by adapting strategies with resilience, inspiring and collaborating with my team, applying patience and passion to analysis, and providing leadership and coaching to ensure continuous growth and objective achievement.

Can you tell us about an achievement you are particularly proud of?
The team remarkably executed more than 500 events during the span of one year, showcasing exceptional efficiency and resilience in maintaining high brand engagement.

You have been with us for more than 10 years; how do you feel you have evolved?
Having evolved from a Marketing Manager in Taipei to a Market Insight and Education Manager in Shanghai, my journey reflects significant geographical and market expansion, a deepening of specialized expertise in market intelligence and brand education, and a substantial increase in strategic and leadership responsibilities.

What is the best thing about working for Rémy Cointreau?
The most rewarding aspect of my journey with Rémy Cointreau has been the progression of my career, from Taipei (2014-2021) to Shanghai (2022-present), as the Group provided me with the invaluable opportunity to challenge myself in a larger market and achieve significant professional goals.