Working at Rémy Cointreau since July 2015
Current position:  Global E-commerce & Digital marketing Director, Rémy Cointreau
Based in Paris

How did you get into digital?
I did not consciously choose to pursue a career in digital; it came quite naturally to me. When I was younger, there were no specialized digital career paths yet. I entered this field through my passion for video games. As a member of a professional team, we needed a website to represent ourselves. No one knew how to build one, so I taught myself.

At the time, it was fascinating: the emergence of Web 2.0 was profoundly transforming the way people interacted online. Many technologies were emerging, and the use of databases enabled users to become active participants rather than passive viewers. Forums, online services, and social networks then took off, permanently reshaping our habits.

Within less than a month, this new passion replaced my interest in video games. I founded my own web agency while studying, and through my clients, I began working with large organizations, which I later joined naturally.

Why Rémy Cointreau?
I come from the Cognac region and have always had a strong personal connection to the Maison Rémy Martin. Deeply rooted in this terroir, I even took part in the creation of a mistelle (a blend of fresh grape juice or must and spirit) made from cognac. In the region, Rémy Martin enjoys an excellent reputation among winegrowers, particularly for its authenticity, its commitment to quality, and its environmental responsibility.

When I learned that the Rémy Cointreau group was strengthening its digital teams, it immediately felt like an obvious choice. Having already spent more than ten years in the spirits and digital marketing industries, it felt natural to reach out to the teams proactively.

What does your role involve on a daily basis?
My role is to define and lead the e-commerce and digital marketing strategy for iconic brands such as Rémy Martin, LOUIS XIII, and Cointreau. Together with my teams, we are responsible for growing online sales, activating digital ecosystems, and optimizing the customer experience.

My day-to-day work is a constant balance between strategic vision and execution: prioritizing initiatives, orchestrating around fifty websites, driving performance, and structuring shared technology platforms. A key part of my role is also to bring together cross-functional teams — marketing, CRM, e-retail, IT, data, and supply — to support brand growth.

What positions have you held within the Group?
I joined the Group in 2015 as Digital Communication Manager for the Liqueurs and Spirits division. At the time, digital activities were still in their early stages, allowing me to support all the brands within the division. After leading several structuring initiatives, I quickly focused on the Cointreau brand.

After several years working on Cointreau, I had the opportunity to continue my journey within the Group’s largest brand: Rémy Martin. Leading the global digital strategy of a major luxury brand, with significant e-retail stakes—particularly in the Chinese market—was a key milestone in my career. Shortly thereafter, my scope expanded to include the entire Rémy Martin Maison, with the addition of the LOUIS XIII brand, driven by strong synergies.

In 2024, the Group took a new step by bringing together its digital expertise within the Digital Factory, which I joined as Global E-commerce & Digital Marketing Director for all Group brands.

How were these career moves decided?
While each brand maintains a strong and distinct identity, the Group actively encourages collaboration and synergies. These evolutions were the natural continuation of the results achieved at each stage of my career.

The growing need for digital capabilities and agility requires our organization to evolve continuously. The Talent team presented internal mobility opportunities to me. They play a central role in this process, working closely with CEOs and brand leadership teams. As digital remains a key growth driver, these dynamics will continue to strengthen.

What advice would you give to someone who is about to experience internal mobility?
In my view, internal mobility is too often seen simply as a desire for change. In my case, it was primarily the logical outcome of deploying projects in support of the Group’s growth.

The key is transparency: sharing one’s ambitions with managers and Talent teams greatly facilitates internal mobility. These early discussions enable meaningful support and valuable guidance. Internal mobility is built over time, within a relationship of trust with your management.

You have now spent ten years within the Group. What is your view of Rémy Cointreau?
Beyond my passion for spirits and digital, I enjoy working at Rémy Cointreau because of its strong sense of family. Teams genuinely care about people and give them the opportunity to demonstrate their potential. The Group has allowed me to evolve five times in ten years, for which I am very grateful.

It is a demanding yet deeply human environment, where one can grow quickly and learn a great deal. I had never truly experienced this type of culture before. Here, everyone sincerely seeks to help you give your best — and that is extremely inspiring.