Adrien DucheminGlobal Digital Manager for Cointreau



Roots in Cognac, Adrien Duchemin’s passion for spirits and strategy games led him to self-taught web design and digital media.

Read about his shift from finance to digital—and why he chose to work with us.


How did you get into digital?

I didn’t choose to go into digital. It was really organic for me. When I was young, we didn’t have digital schools, studies or specializations. I was a big online gamer, to the point of being addicted to strategy games. I was part of a team, and we needed a website because we started to be good enough to have visibility. No one knew how to do it, so I started to look into what building a website would take.


How did you learn?

I taught myself on the Internet, and then, became part of a web designer crew. I started my own web design agency when I was a student, when I was naturally studying video games outside my finance curriculum. I started on an accountant track—it’s my mathematical side—and then landed an opportunity in digital at a major beauty company. I still think math helps me every day.


Why did you join Rémy Cointreau?

Cognac has always been special to me because I was born in this area of France. I even created an innovative brand of cognac mixed with grape juice (which is no longer in production). Rémy Cointreau is famous in this part of France for its vineyards, because they have a green buying chart among the producers. I believe that other cognac producers aren’t taking this much care into where they buy their cognac. This green chart was extremely respected in my area, which is why I always admired them. I found an opportunity through one of my contacts, and thought, “I love digital. I love spirits, especially cognac and liqueurs, so let’s get them a try!” And here I am.


How long have you been with Rémy Cointreau?

Over three years. I was working with the Liqueurs & Spirits division in Paris, but now, my scope is 100 percent Cointreau.


What’s it like to work with Rémy Cointreau?

It’s about passion. For me, I have two passions: One for the spirits industry; the other for digital. I am at the crossroads of everything I love to do, but even if I had no passion for spirits or digital, I would love working here. You come here because there is a family spirit.

People are looking out for you, giving you the chance to prove what you can do. So, someone who wants to learn and work in a good, respectful environment can do huge things. The terroir is so fertile that you can grow very quickly and learn so much so fast, and that is very inspiring.

Before I came here, I was not looking for family values in my career, not because I didn’t like them, but because I never experienced them. And when I came here, I experienced this sense of meeting everyone in a family that wants to help you do your very best.


Watch Adrien, a talented photographer, in our third edition of “Reveal Your Inner Talents,” sponsored by our Global Talent Development team.