Louise BolleckerGroup Content Manager



In brief

Working at Rémy Cointreau since: March 2021
Current position: Corporate Content Manager
Based in: Paris, France

Meet Louise

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Your job in a few words?
I have been the Corporate Content Manager for the Rémy Cointreau Group since March 2020. I am in charge of building our editorial strategies in order to best address our different audiences. I take care of content production, for both internal and external channels, as well as managing Rémy Cointreau’s social networks and addressing digital marketing issues. In a nutshell, my goal is to get the right messages to the right people, through the right communication channels, and highlight our values.

Can you explain what content creation stands for?
“Content” is a fairly new and exciting profession, somewhere between communication, journalism and marketing. It mixes almost literary skills, with others, more technical: digital, editorial, or graphic. I have to say that it is always easier, and always more fun, to build content strategies around beautiful stories, outstanding products, and around values that do shine forth. So I have been very lucky with Rémy Cointreau, as history, craftsmanship, excellence, and benevolence are truly present on a daily basis.

What does working at corporate level bring to the job?
Working at group level allows me to address extremely varied themes. I have to relay our brands’ achievements, but also share news from our CSR and HR issues, activations in our markets, make our business and digital challenges understandable, etc. This allows a great richness in the content that I produce, as well as a great diversity in my interlocutors, who have different jobs, different expertise, and who work all over the world. It is necessarily enriching.

What do you like about working at Rémy Cointreau?
In the past, I have worked in smaller companies, including startup. When I joined Rémy Cointreau, I was pleasantly surprised to find that the teams here are also on a human scale. We have a lot of freedom of action in our daily tasks, in addition to feeling the Group’s support. What I also like is that we feel that the group has real transformation objectives, notably on digital. The Group is doing great, things are moving, and our transformation is done in full adequacy with the values that we display.