Joffrey EtienneBrand Ambassador


Testimony originally published on 07.09.2018, updated on 30.06.2022.

In brief

Working at Rémy Cointreau since: February 2017
Current position: Brand Ambassador
Based in: Paris, France

Meet Joffrey

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What position do you hold within the Rémy Cointreau group?
I am Brand Ambassador for the exceptional spirits brands of the Rémy Cointreau Group, for the French and French-speaking Swiss markets since February 1, 2017.

What does the job of Brand Ambassador involve?
My job is to educate and train on the brands I am responsible for, such as Rémy Martin, Mount Gay, Bruichladdich, Port Charlotte, Octomore, and The Botanist. The training aspect also involves a more global education on categories such as cognac, whisky, rum, or gin.
My main target are wine shops, and prestigious, premium establishments, such as bars and restaurants.
Education and training obviously involve events, trainings, master classes, and I also have a significant aspect of my job related to business development, with the distributor’s sales force.

What are the skills needed for a Brand Ambassador?
The main quality of a Brand Ambassador, I would say, is to have strong interpersonal skills, which are expressed around three axes.
These are the brands’ teams, the distributor’s sales teams, and obviously, the customers. So, the fact of having different interlocutors brings something very challenging to the job. But this is also what makes this job exciting, and interesting.

What do you like about working at Rémy Cointreau?
I would say that there are two aspects that are the most pleasant in this job. It is the education and training part, sometimes we really feel like we’re teaching something, and bringing more awareness on our brands, and to the category in general. Then, there is a part that is a little bit more related to business development, as it is always rewarding to do your part in winning a deal or a negotiation.