Distribution adapted to strategic ambitions
The worldwide sales of Rémy Cointreau’s brands currently rely on two distribution networks: Rémy Cointreau and Maxxium.
Rémy Cointreau has confidently arranged to retake control of its distribution following the announcement of its strategic decision to leave the Maxxium network in 2009.
Rémy Cointreau has the capacity to adapt its distribution to meet the ambitious value strategy which was initiated three years ago.
New management is in place to co-ordinate the markets’ distribution network, at a senior level, in conjunction with Maxxium in the countries where it still operates (Europe and Asia). The management teams are now operational and will guarantee better distribution of the brands in all their markets.
In the US, Rémy Cointreau handles its own distribution and has seen remarkable growth over 10 years. Thus the Group has demonstrated its ability to combine independence, control of its own distribution and commercial performance. The progressive expansion of the distribution alliance with Bacardi and Brown Forman (initiated in the State of New York) will enable Rémy Cointreau’s brands to benefit from a sales force dedicated to wholesalers in the major US states.
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