A Responsible Approach

A wider dimension, renewed ambition

Rémy Cointreau's policy of social and environmental responsibility is expressed more than ever in deeds so that it becomes a benchmark approach.

Linking our economic objectives to our social and environmental ethics.

Once again this year, Rémy Cointreau confirms in a highly concrete fashion its commitment to sustainable development and illustrates the obvious links between its economic objectives and its social and environmental stand. The industrial and commercial stakes have consequences for the social and environmental policies ? and vice versa.

In the continuity of its initial commitments, the group’s corporate responsibility policy today takes into account three major concerns:

1. To guarantee the Premium nature of its products via a constant insistence on quality (for example, by drawing up a QSE Charter for all the group’s production sites), the attention devoted to food safety, the choice of suppliers who comply with the group’s social and environmental commitments, and resorting to upmarket distribution circuits that espouse a marketing ethical code based on responsible consumption;

2. To preserve specific and traditional modes of production by ensuring the continuity of AOC know-how and production methods, notably through the implementation of integrated winegrowing techniques that are likewise adopted by the group’s partners;

3. To develop the international dimension of the brands via a human resources policy based on excellence and a better knowledge of the expectations and cultural values of consumers.

Dialogue and sharing experience, the core of corporate responsibility.

One of the first signatories of the Global Compact in France, Rémy Cointreau has for many years taken on the role of ambassador of best practices. This year, the group’s actions in this area are illustrated particularly by dialogue, the sharing of experiences and the sustainable development of the regions where it is present: the notion of corporate responsibility is gaining ground every day within the company and is also shared with its clients in all the regions of the world where our brands are present, as well as among the suppliers, wherever they operate.

As players in the social acceptability of the group’s activity, these stakeholders are invited to grasp the stakes, principles and reality of our approach. This new extension of the policy of corporate responsibility reinforces the fundamentals of the group’s sustainable development policy. Starting this year, a mapping of the risks and stakes will model the social acceptability of Rémy Cointreau: it embraces the concerns, questions and experiences of all these players.

Sustainability and social acceptability, pillars of the new policy.

The association and interaction of the two strategic approaches to ensure "Sustainability" and "Social Acceptability" constitute a mission for the medium term that will reinforce the reputation and attractiveness of the group among all its stakeholders. It is the new ambition of the responsibility policy: to excel in its implementation of sustainable development as its products excel in quality.