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Ethical marketing and responsible communication: Approval of communication campaigns

Goal

To contribute to the international development of our brands through the promotion of responsible consumption and the implementation of a commercial and marketing ethic that is irreproachable both through its principles and transparency and is communicated by our distribution partners.

Rémy Cointreau’s communication campaigns are examined by the internal Responsible Communication Committee (RCC), which also guarantees respect for the Responsible Communication Charter.

In 2015, the RCC approved 9 new communication campaigns. The communications used during the past year had been developed during previous years. Overall, therefore, a total of 34 communication campaigns were run, 9 of which were approved by the RCC and 25 of which had been approved in previous years.